The Pricing Marketing Strategy is critical to success. If your service and products aren't properly priced, you will not have sales.
I recently worked with a woman who couldn't understand why she wasn't getting more clients. She was doind the right things = she had her bullseye market and her marketing plan figured correctly. We talked about it in great length.
The one marketing strategy she hadn't done enough work on was her pricing. In her case, her prices were much too low.
If you are an expert at what you do, but yourrates and packages are too low, you are in effect telling them that you aren't really confident in your own abilities and are afraid you'll be found out - called out as the non-expert you really are.
Everything in your musiness must be congruent, including your fees. Don't be afeaid. You're worth it.