Marketing Strategy - Tipping Point
What is it you can offer your potential client that will push them over the edge so they HAVE to order what you have to offer? Play with this concept for a while. Try different things, and you'll find the answer. Once you do, it is easily repricatable. It's a personal formula.

For instance, if you offer a package, you can configure it with different services so that you are offering several packages. See which one sells best. Then you know what your clients really want.

This is a time when potential clients will still spend money, they just are careful to get what they really want when they spend it.