Marketing Strategies sometimes get convoluted. When that happens, you lose your audience.
Great copywriters like to use extreme language to show how bright they are. I have a friend who is a great copywriter, and she asked me to critique her sales letter.
I was honest, (as always) and told her that although her idea is great, her sales letter is too hard to understand.
I always use the SLIM concept. Simple Language In Marketing. Say exactly what you mean without painting too complicated a picture. If you paint a picture that includes little tiny daisies, your audience may get too involved in looking at the daisues, and miss seeing the part of the picture that relates to them.
If the language is so complicated that they have to translate each sentence, you'll probably lose them after the first sentence. Click. On to the next site, or email. Done. Gone. Never to return again.
Great marketing strategies in your marketing plan are the simple ones that you don't agonize over. So just say what you mean. Tell them how you'll help them
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