Your marketing plan must include a marketing strategy that differentiates between customer and client. In some industries, you have only one or the other. For instance, a chiropractor, coach, consultant, will only have clients. Then there are other industries like real estate that have both. In real estate everyone is a customer (limited fiduciary responsibility) unless you're a buyer's broker then they are your clients. In real estate, these are legal terms and if you call someone a client who is really a customer, you could get into legal trouble with the Real Estate Commission. This is probably the most extreme example.
The easiest way to generally differentiate this twist for your marketing plan, is this: if you work with them one time on a non personal level, they are customers. If you work one on one with them, they are clients.
After you do it for a while, it will become obvious to you. But if you delineate it ahead of time, you'll know what they expect, which is important in knowing how to treat them.
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