Marketing Strategy - Chumming

Marketing Strategies come in all shapes and sizes and are only limited by our imaginations.

I've always talked about the value of fishing when you are marketing your business, because , in effect, that's what you're doing. You cast your line with your bait in a place where you know you'll find fish, and you wait for a nibble.

I just learned about the concept of chumming. This takes fishing to a whole new level. Here are the basics. You find your favorite spot, you put great bait on 4 hooks at one time, all on the same line, then you cast. After you cast, you take a mixture of chicken feed, flour and water, form it into a ball, and throw it right where your line is. The fish come running (or swimming very fast) and get a taste of food, want more, and chomp down on the hook. You reel them in.

Great comparison to marketing and a brilliant marketing strategy to add to your marketing plan. Have four different hooks to get them there in their own way, use chicken feed (free great content to make them want more) then reel them in. How awesome is that?

Comments

[susan01]

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Margaret

http://businesseshome.net