Success Fanatic Blog

A New Way To Look At An Old Saying

A lot of what I do is a matter of changing the way people look at things. I think this one might be the best:

I don't cae whether the glass is half full o half empty. If I have the glass, I can fill it as much as I want to.

I think that's a great way fo taking responsibility fo your life AND  stating that you are an optimist.

It may become my new motto.

Success In Business Is Based On Marketing Strategies

 

Literally tens of thousands of service professionals who aren’t successful don’t understand the difference between marketing and sales. This missing block of information is not only costing them money, in tough times it may cost them their business.

 

As a result, if you ask them what their marketing strategies for their business are, they will tell you that they’ve put ads in the newspaper or the yellow pages, but they haven’t had much success.

 

They need to know that advertising has nothing to do with marketing your business.

 

Not only that, but I have great news for them. There are 7 basic marketing strategies that won’t cost them much money, but will determine  the success of their business. The more marketing strategies they can use for their business, the better and faster their success will be. Any business can be turned around using these strategies if the owner is determined to succeed.

 

The seven basic business marketing success strategies are:

 

Networking

Direct Outreach

Speaking and Presenting

Referrals

Web Strategy

Writing

Keep In Touch

 

For more information, go to www.successfanatic.com and sign up for the free business tips and you’ll receive the Success Strategies mini course as a bonus.

 

And as always, feel free to contact me with any questions.

If You're Not Broke, You Won't Fix You

I've really spent a lot of time with service professionals who are "busy enough".

Those are their words, not mine.

I think they are the most amazing words! What is busy enough, I ask them. Does it mean that they are making a suffucient amount of money for this month? This week? This year?

Then I ask them about their futures. Have you saved as much as you want? The answer this time is generally "No"

Human nature says that you probably won't push yourself on a daily basis unless you 1) set up a system that you follow that forces you to push yourself or 2) are accountable to someone -either a coach or a friend.

It's important. It's your life. Don't wait until you're broke to fix yourself! Those scars never go away.

Being Indespensible

I always get questions about what sevice professionals can do to get paid higher fees. In this economy, people will pay you if you really have something to offer. Something they can't get anywhere else.

The simple answer about how to do that is this: be better at what you do than other people in your field.

Any time you look at your client with that "deer in the headlights" look, you lose credibility. And you've probably not even said a word! But it's obvious you don't know, and that takes away from your status as an expert.

 Learn more about your field. You should be on top of every change and addition in your field. All the time. If there are new technologies or concepts, be an early adopter. If you are a hair stylist, stay on top of the top designers. If you're a web designer, know the newest technologies.

Learn more about THEIR field. Look for prospective problems that they will need to solve so that you can have the answer before they even have time to think about it. If you're an accountant and new laws go into affect that will be a problem for your clients, find the loopholes. Know everything about the new issue so you can speak definitively about it.

investigate more about what other experts are doing. Spend time thinking about their methods. See if you can impove on them. Think about why they do what they do. If you don't agree with it, find another solution. Be ready to tell your client that you know what the other guy is doing and tell him why you don't agree with it, and what you do instead.

Try more things. Be an innovator, not an imitator. The man who invented sevice contracts for things like air conditioning was a genius.

Pay more attention to your clients than you do now. Listen to what they say. Don't slough it off. Think about their concerns and find good solutions to their problems.

See what other people are doing in industries similar to yours. Find things that you can adapt to your service business.

If you are their expert, they'll pay you whatever you want, because they will understand your value. You will be indespensible.

The Birth of The Wealth Instigator

It's interesting how we can decide we are one thing, and the universe can decide otherwise.

This was brought home to me recently in an upfront and personal way. I've always put myself out as a marketing coach, but have always helped people with their fees, both setting them and justifying them.

Now I'm becoming known as the Wealth Instigator, because I help service professionals get over their fear of wealth, and head straight into becoming wealthy. I suppose it's not a bad thing.

So I willingly accept this title. My life is now defined.