Marketing Strategy - Figure out where your customer is and go there

Marketing Strategies need to also include the location of your potential clients. This goes back to the idea of selling ice cues to Eskimos - you probably won't get top dollar. Unless you sell ice cubes that are different than the other ice they have available. Suppose you could sell them an ice cube with a liquid that would warm them for 8 hours?

If you can't come up with something different, then you need to find the market that will want what you offer - so if you're selling standard ice cubes, you may want to do that in South Florida.

Use that as a starting place and stay alert for any new ideas that you have. Sometimes your best idea will come after you've set your course. Be ready to adjust your course along the way.