Part of your marketing plan should be knowing what you offer that you can charge a premium for.
US Air, as a new marketing strategy is now doing this. For years seat selection has always been first come, first served. That’s changed.
When you book your flight and choose your seat you might be disappointed to find yourself at the back of the plane. I booked way in advance and that’s what happened to me.
When I went online to check in, there was a new option. Upgrade your seat to a “preferred seat” for $20. I was excited. I could move from the 20th row to the 6th row. It was worth it to me. I had to change planes, and I once missed a flight becasue I couldn’t get the masses to let me out so I could run and catch it.
It actually got even better in this case, because although the flight was almost sold out, there was one seat on the plane that didn’t get filled – the one next to me. I was able to stretch out for the entire flight. It was heaven, and well worth the money.
The US Air marketing plan change makes sense to me as a passenger. As a marketing strategy, it works well in this or any business. If you have something worth paying for, price it accordingly.
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